cam‧paign 1 S2 W1 / kæmpeɪn / 名词 [可数名词]
1 a series of actions intended to achieve a particular result relating to politics or business, or a social improvement :
an advertising campaign
campaign for/against
a campaign for equal rights
Jones ran a good campaign.
Police have launched a campaign to crack down on drug dealers.
2 a series of battles, attacks etc intended to achieve a particular result in a war
COLLOCATIONS
动词
launch/mount a campaign (= begin a campaign ) They have launched a campaign to end world poverty.
run/wage/conduct a campaign (= carry out a campaign ) He ran an aggressive campaign.
lead a campaign The government is leading a ‘walk to school’ campaign.
spearhead a campaign (= lead it – used especially in news reports ) The campaign was spearheaded by the Students’ Union.
ADJECTIVES/NOUN + campaign
a national/nationwide campaign The walk was part of a national campaign to raise £900,000.
a worldwide/global/international campaign a worldwide campaign for peace
an advertising/marketing/sales campaign The store ran a television advertising campaign just before Christmas.
a publicity campaign (= to tell the public about something ) The interview was the start of a publicity campaign for his new book.
an election/electoral campaign He was candidate in the 2008 election campaign.
a presidential campaign Obama’s presidential campaign
a political campaign She was involved in many political campaigns.
a media/press campaign The government spent thousands of pounds on a media campaign.
a fundraising campaign (= to get money for something ) The church is launching a £50,000 fundraising campaign for the renovation work.
an anti-smoking/anti-bullying etc campaign How effective has the anti-smoking campaign been?
a smear campaign (= in which unpleasant or untrue stories are spread about an important person ) He claims he was the victim of a smear campaign.
a long campaign Her father fought a long campaign for an investigation to be held.
an effective/successful campaign The Conservatives failed to mount an effective campaign.
a strong campaign (= forceful and effective ) The car was the subject of a strong advertising campaign.
a determined campaign His wife waged a determined campaign for his release.
a vicious campaign (= very unpleasant and designed to attack someone ) The state had conducted a vicious campaign of misinformation and propaganda.
a deliberate/concerted campaign (= done by people in a determined way ) There was a concerted campaign to attract more women into the armed forces.
an orchestrated campaign disapproving (= organized secretly to make political events happen in the way you want ) This resulted in an orchestrated campaign of civil disorder.
a sustained campaign (= lasting a long time ) The organization has mounted a sustained campaign against the killing of endangered species.
campaign + NOUN
campaign funds/money He was found guilty of using campaign funds illegally.
a campaign manager (= for a political campaign ) She’s a campaign manager for Amnesty International.
the campaign trail (= the places someone visits as part of their election campaign ) Iowa was the first stop on the presidential campaign trail.
COMMON ERRORS
► Do not say ’ make a campaign ‘. Say launch a campaign .
THESAURUS
when people try to achieve something
fight the process in which people try to stop something bad from happening or to improve a situation : Schools have an important part to play in the fight against drugs. | women’s fight for equality
battle a fight to change a situation or deal with a problem in society : The battle against racial discrimination is not over.
campaign a planned series of actions intended to achieve something : Motoring organizations started a campaign for safer roads.
struggle a long, hard fight for freedom, independence, equal rights etc : Nkrumah led the people in their struggle for independence.
crusade someone’s fight against something they think is morally wrong : She intends to continue her crusade against sex and violence on TV.